Privacy policy

Welcome to our Privacy page. You will find here answers related to this topic. This information applies to

It is important that you understand that when you access our website, simply to check things around or to buy anything from it, visitor or member, information starts being collected, for example your Internet Protocol address and/or the date and time you enter our website. Other information is made available to us by you, for example your first and last name when required in the case you buy a product for example.
This is what this page is about, inform you about the data processing means we use. Naturally you decide whether you wish your personal data to be collected and processed.

P.0 Protection
We take all possible measures to protect your personal data when accessing our website. However, remember that data transmission over the Internet is never risk free. In this regard, we cannot give any guarantee for the security of data that are transmitted electronically.

P.1 Your rights
The Swiss Federal law of personal data protection allows you to consult, modify and cancel your personal data at any time with a simple request to us at

P.2 Data collection
Your personal data is collected when you are in contact with our website and different situations arise. For example, we collect your personal data when :
– you access our website
– you subscribe to our newsletter
– you purchase products on our website (either as a guest or as a registered customer)
– you contact us through the Customer Service form or through our e-mail at
We do not intend to use your personal data to resell to third parties or even share with anyone else outside
We may also pass your personal data on if we must comply with the applicable laws and regulations, for court proceedings for example, if required by the competent courts and authorities, under legal obligations, and/or in order to protect and defend our rights and/or our property.

P.3 Data processing
There are many reasons why we proceed this way with you, our customers.
First if we do business together (we sell and you buy), we need to have basic personal information to be able to establish a business deal between us and deliver the paid product to you. We may need to get in touch with you about an order you placed, about a delay in the delivery or anything else that could be related to the business operation. We also may want to offer you a special something on the day of your birthday. We may want to communicate about our seasonal and/or special deals.
Second this may help us better think of which clothing and/or accessories collection to offer, better understand shopping trends, improve our website shopping experience, improve our technical business requirements, and so on.
Overall, your personal data help us guarantee a smooth access to and relationship with That’s it.

P.4 Cookies
In order to make your visit more interactive and to facilitate the use of certain functionalities, we use cookies (text files stored on your hard drive). Most of our cookies are deleted from your hard drive at the end of your visit (session cookies). Other cookies may remain on your computer in order for us to recognise you at your next visit (permanent cookies). However, you can also delete them should you not want them to stay on your computer. None of our partners are authorised to use cookies to get your personal information in any case.

P.5 Web analysis tools
Our website uses Google Analytics, a web analytics service provided by Google, Inc. (“Google”). Google Analytics uses “cookies”, which are text files placed on your computer, to help the website analyse how users use the site. The information generated by the cookies about your use of the website will be transmitted to and stored by Google on servers in the United States. In case IP-anonymisation is activated on this website, your IP address will be truncated within the area of Member States of the European Union or other parties to the Agreement on the European Area. Only in exceptional cases the whole IP address will be first transferred to a Google server in the United States and truncated there. The IP-anonymisation is active on this website. Google will use this information on behalf of the operator of this website for the purpose of evaluating activity and internet usage. The IP-address, that your Browser conveys within the scope of Google Analytics, will not be associated with any other data held by Google. You may refuse the use of cookies by selecting the appropriate settings on your browser, however please note that if you do this, you may not be able to use the full functionality of this website. You can also opt-out from being tracked by Google Analytics with effect for the future by downloading and installing Google analytics Opt-out Browser Addon for your current web browser : Furthermore, you accept the terms of services of Google you can find here :
In addition, every time you access our website, certain usage data are transmitted to us by your Internet browser for technical reasons, stored in protocol files (log files). This helps us improve our Internet products and make them more user friendly when possible and better manage the overall experience of online shopping.

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